Bericht zu einer Motivstudie über das Avanti-Punktsystem und die Avanti-Bücher - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motivstudie über das Avanti-Punktsystem und die Avanti-Bücher
Box Number	98
Report Number	2235C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1969 Find out more about this year
Document Type	Report
Industry	Financial Services
Commissioned by	Avanti-Club
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Avanti-Club Go to Business Biographies
Method	Interview; Test
Keywords	customer loyalty, brand loyalty, insurance, attitude, public opinion Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Motivstudie über das Avanti-Punktsystem und Avanti-Bücher