Bericht zu einer Motivstudie über die Verkaufsprobleme der Firma Ford in Europa Band IV. Schweiz - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motivstudie über die Verkaufsprobleme der Firma Ford in Europa Band IV. Schweiz
Box Number	64
Report Number	1388C.1
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1960 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	Ford-Werke AG
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Ford Motor Company Go to Business Biographies
Brand	Ford
Method	Interview
Keywords	marketing, purchasing, consumer trend, automobile, car, buying habits, brand choice, quality Go to Glossary
Language	German
Document linked to	Report of a motivational research study on the sales problems of Ford in Europe / Volume V. Sweden