Bericht zu einer Motivstudie über eine neue K-Kost-Linie für beruflich bedingtes Auswärtsessen - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motivstudie über eine neue K-Kost-Linie für beruflich bedingtes Auswärtsessen
Box Number	92
Report Number	2085C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1967 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Allgäuer Alpenmilch Aktiengesellschaft
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Allgäuer Alpenmilch Aktiengesellschaft Go to Business Biographies
Brand	K-Kost
Method	Interview; Test
Keywords	snack, housewife, advertising, convenience food, female consumer, children, child consumer, nutrition, flavor, health Go to Glossary
Language	German
Document linked to	Proposal for an MRS on a new line of convenience foods (K- Kost) for people "eating out"