Bericht zu einer Motivstudie im Bereich der Zahnpflege und der fluorhaltigen Zahnpasten - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motivstudie im Bereich der Zahnpflege und der fluorhaltigen Zahnpasten
Box Number	92
Report Number	2089C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1967 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Elida Gibbs GmbH
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Elida Gibbs GmbH Go to Business Biographies
Brand	Sunlight
Method	Test; Interview
Keywords	toothpaste, oral hygiene, brand choice, social psychology, corporate image, name, consumer trend, buyer motivation Go to Glossary
Language	German
Document linked to	Proposal for a motivational research study on fluoridated toothpaste