Bericht zu einer Motivstudie in den Bereichen Frisur, Haarbehandlung und Einstellung zum Coiffeur - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motivstudie in den Bereichen Frisur, Haarbehandlung und Einstellung zum Coiffeur
Box Number	106
Report Number	2437C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1971 Find out more about this year
Document Type	Report
Industry	Hair and Beauty
Commissioned by	Schweiz. Coiffeurmeisterverband
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Schweiz. Coiffeurmeisterverband Go to Business Biographies
Method	Interview; Questionnaire
Keywords	wig, hairdressing, marketing, purchasing, female consumer, housewife, age, fashion, design, buyer motivation, target market, price, pricing, family, teenager, teenage consumer, women Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Motivstudie in den Bereichen Frisur, Haarbehandlung, Haarpflegemittel und Einstellung zum Damencoiffeur