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Title Bericht zu einer Untersuchung über das Image und die Wettbewerbssituation des Versandhauskonzerns Quelle
Box Number 109
Report Number 2506C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry Retail and Wholesale
Commissioned by Grossversandhaus Quelle
Conducted by Ernest Dichter International Institute for Motivational Research
Place Frankfurt, Germany
Brand Quelle
Method Interview; Test
Language German
Document linked to Vorschlag zu einer qualitativen Erhebung über das Image und die Wettbewerbssituation der Quelle