Bericht zu einer psychologischen Packungs- und Kommunikationsuntersuchung für die COOP - Rostkaffee-Linie - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer psychologischen Packungs- und Kommunikationsuntersuchung für die COOP - Rostkaffee-Linie
Box Number	117
Report Number	2751C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1973 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	COOP Schweiz
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	COOP Schweiz Go to Business Biographies
Keywords	coffee, marketing, packaging, purchasing, drinking custom, female consumer, attitude, Switzerland Go to Glossary
Language	German