Bericht zu einer psychologischen Untersuchung für eine Suchard- Umbrella Werbung - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer psychologischen Untersuchung für eine Suchard- Umbrella Werbung
Box Number	102
Report Number	2346C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1970 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Chocolat Suchard S. A.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Chocolat Suchard S. A. Go to Business Biographies
Brand	Suchard
Method	Interview; Test
Keywords	chocolate, candy, advertising character, female consumer, housewife, child consumer, snack, nutrition, flavor, corporate image, packaging, product personality, design Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Imagestudie für Suchard