Bericht zu einer qualitativen Umfrage über die BP - Sonderaktion "Sie tanken - Wir danken" - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer qualitativen Umfrage über die BP - Sonderaktion "Sie tanken - Wir danken"
Box Number	93
Report Number	2103C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1968 Find out more about this year
Document Type	Report
Industry	Energy and Utilities; Automotive
Commissioned by	Benzin & Petroleum AG
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Benzin & Petroleum AG Go to Business Biographies
Method	Interview; Test
Keywords	service station, corporate image, consumer, gasoline, automobile, car Go to Glossary
Language	German
Document linked to	Vorschlag zu einer qualitativen Umfrage bei Automobilisten und Tankstellenhaltern über die Sonderaktion "Verbilligte Artikel im BP- Autoshop"