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Field name | Value |
---|---|
Title | Bericht zu einer qualitativen Untersuchung über Image und Kaufentscheidungsprozess für Mercedes Benz LKW und Transporter |
Box Number | 122 |
Report Number | 2897C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Automotive |
Commissioned by | Merfag AG |
Conducted by | Ernest Dichter SA |
Place | Zurich, Switzerland |
Company | Go to Business Biographies |
Brand | Mercedes-Benz |
Method | Interview |
Keywords | Go to Glossary |
Language | German |