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Title Bericht zu einer qualitativen Untersuchung über Image und Kaufentscheidungsprozess für Mercedes Benz LKW und Transporter
Box Number 122
Report Number 2897C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Automotive
Commissioned by Merfag AG
Conducted by Ernest Dichter SA
Place Zurich, Switzerland
Company
Brand Mercedes-Benz
Method Interview
Keywords
Language German