Blueprint for action for the opening up of lines of communication between the fur industry and the potential fur owner - Market Research and American Business, 1935-1965

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Field name	Value
Title	Blueprint for action for the opening up of lines of communication between the fur industry and the potential fur owner
Box Number	41
Report Number	943.1B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	14 May 1958 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Associated Fur Manufacturers, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Associated Fur Manufacturers, Inc. Go to Business Biographies
Keywords	clothes, fashion, fur, female consumer, animal, product personality, housewife, modernity, price, pricing, retail, femininity, motherhood Go to Glossary
Language	English
Document linked to	Tables - progress report Fur Label Authority A creative problem analysis and proposal for a motivational research study of the problems currently faced by the fur industry in expanding its market Interim memorandum for the Associated Fur Manufacturers, Inc. Blueprint for action: Fur Appendix: fur photograph projective test