Brylcreem story board - Market Research and American Business, 1935-1965

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Field name	Value
Title	Brylcreem story board
Box Number	72
Report Number	1547F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	17 Oct 1962 Find out more about this year
Document Type	Memorandum
Industry	Hair and Beauty
Commissioned by	MacLaren Advertising Co., Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Beecham Group, Ltd. Go to Business Biographies
Brand	Brylcreem
Keywords	male consumer, hair product, marketing, young consumer, teenager, teenage consumer, fashion, hairdressing, price, pricing, attitude, buying habits, product personality, brand awareness, masculinity, psychometric testing, advertising, corporate image Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study on Brylcreem in Canada A motivational research study on Brylcreem in Canada An executive summary of a motivational research study on Brylcreem in Canada - major findings and practical applications