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| Field name | Value |
|---|---|
| Title | Cadbury's instant drinking chocolate |
| Box Number | 10 |
| Report Number | 289E |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Memorandum |
| Industry | Food and Drink |
| Commissioned by | Young and Rubicam |
| Conducted by | Ernest Dichter |
| Company | Go to Business Biographies |
| Brand | Cadbury |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Proposal for a motivational research study on the status of drinking chocolate and the effectiveness of its advertising appeals The Cadbury profile: a progress report on a motivational research study Attitudes towards chocolate, volume I of a report on a motivational research study submitted to Cadbury Bros., Ltd., Bournville The Cadbury profile, volume II: a report on a motivational research study submitted to Cadbury Brothers Limited, Bournville |