Charts for Wesson Oil progress report - Market Research and American Business, 1935-1965

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Field name	Value
Title	Charts for Wesson Oil progress report
Box Number	16
Report Number	435.1B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	27 Aug 19[55] Find out more about this year
Document Type	Supporting Material
Industry	Food and Drink
Conducted by	Institute for Motivational Research, Inc.
Company	Wesson Oil & Snowdrift Company, Inc. Go to Business Biographies
Brand	Wesson
Keywords	cookery, food, oil, brand, competitor analysis, baking, health Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the sales and advertising problems of Snowdrift A progress report of a motivational research study on the sales and advertising problems of Wesson Oil A motivational research study of the sales and advertising problems of Snowdrift shortening Wesson Oil Proposal on Snowdrift label Summary of key findings and recommendations embodied in the motivational research study of the sales and advertising problems of Snowdrift shortening Wesson Oil & Snowdrift Sales, Co. A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Wesson Oil Letter-memo on name "Whirl" to Fitzgerald Advertising (Wesson Oil) Proposal for copy testing of Wesson "no smoke" ads