Cigarettes and group ambitions - what British youth wants out of life today - a proposal for a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Cigarettes and group ambitions - what British youth wants out of life today - a proposal for a motivational research study
Box Number	83
Report Number	1872A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1965 Find out more about this year
Document Type	Proposal
Industry	Tobacco
Commissioned by	Carreras Group Marketing, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Carreras Group Marketing, Ltd. Go to Business Biographies
Brand	Carreras
Method	Interview
Keywords	cigarette filter, smoking, advertising, marketing, buyer motivation, attitude, consumer trend, smoker, social psychology Go to Glossary
Language	English
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