Cigarettes and group ambitions - what British youth wants out of life today - Market Research and American Business, 1935-1965

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Field name	Value
Title	Cigarettes and group ambitions - what British youth wants out of life today
Box Number	83
Report Number	1872C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1965 Find out more about this year
Document Type	Report
Industry	Tobacco
Commissioned by	Carreras Group Marketing, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Carreras Group Marketing, Ltd. Go to Business Biographies
Brand	Carreras
Method	Interview; Test
Keywords	smoking, cigarette, youth, marketing, sex, consumer trend, attitude, public opinion, buyer motivation, social psychology, teenager, teenage consumer, target market, personality profiling, smoker Go to Glossary
Language	English
Document linked to	Cigarettes and group ambitions - what British youth wants out of life today - a proposal for a motivational research study Cigarettes and group ambitions - what British youth wants out of life today - quantitative study