Communicating the value of comprehensive pharmaceutical services to the consumer: a proposal for a motivation research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Communicating the value of comprehensive pharmaceutical services to the consumer: a proposal for a motivation research study
Box Number	110
Report Number	2529A Revised
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1972 Find out more about this year
Document Type	Proposal
Industry	Healthcare and Pharmaceuticals
Commissioned by	American Pharmaceutical Association
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Pharmaceutical Association Go to Business Biographies
Method	Interview; Test; Consultation
Keywords	pharmaceutical, health, drug, drugstore, medicine, retail, advertising, pricing, public relations, department store, retailer, buyer motivation, cost Go to Glossary
Language	English
Document linked to	Consumer attitudes towards filling prescriptions: a proposal for a motivation research study Communicating the value of comprehensive pharmeaceutical services to the consumer: a proposal for a motivation research study Revised final report: communicating the value of comprehensive pharmaceutical services to the consumer