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Title Comparative study on three Kleenex surveys conducted by Ernest Dichter, Inc.
Box Number 5
Report Number 99.2F
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry Personal Products; Household Goods
Conducted by Ernest Dichter
Company
Brand Kleenex
Method Questionnaire
Keywords
Language English
Document linked to A psychological research study on the sales and advertising problems of Kleenex paper napkins
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