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Field name | Value |
---|---|
Title | Completed interview face sheets for AT&T study |
Box Number | 123 |
Report Number | 2935A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Supporting Material |
Industry | Electronics and Technology |
Commissioned by | AT&T Company |
Conducted by | Ernest Dichter Motivations, Inc. |
Place | Peekskill, New York |
Company | Go to Business Biographies |
Brand | AT&T |
Method | Interview |
Keywords | Go to Glossary |
Language | English |
Additional information | Research to probe consumers' deep-seated psychological perceptions of the telephone set in order to determine if there exist any obstacles which would prevent selling telephones. |
Document linked to |
Proposal for a motivational research study on the depth attitudes towards the telephone Perceptions of the telephone consumer attitudes towards telephones (an experimental motivational study) |