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Title Completed interview face sheets for AT&T study
Box Number 123
Report Number 2935A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Supporting Material
Industry Electronics and Technology
Commissioned by AT&T Company
Conducted by Ernest Dichter Motivations, Inc.
Place Peekskill, New York
Company
Brand AT&T
Method Interview
Keywords
Language English
Additional information Research to probe consumers' deep-seated psychological perceptions of the telephone set in order to determine if there exist any obstacles which would prevent selling telephones.
Document linked to Proposal for a motivational research study on the depth attitudes towards the telephone
Perceptions of the telephone consumer attitudes towards telephones (an experimental motivational study)