Consultation with Dr. Dichter on Marriott advertising... - Market Research and American Business, 1935-1965

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Field name	Value
Title	Consultation with Dr. Dichter on Marriott advertising...
Box Number	101
Report Number	2304A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	19 Aug 1969 Find out more about this year
Document Type	Proposal
Industry	Sport and Leisure; Travel and Tourism
Commissioned by	Marriott International, Inc.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Croton-on-Hudson, New York
Company	Marriott International, Inc. Go to Business Biographies
Brand	Marriott
Method	Interview
Keywords	hotel, restaurant, marketing, advertising, brand association, communication, travel, design, architecture, investment, signs and symbols, cost Go to Glossary
Language	English
Additional information	10 proposals for various work packages with Marriott, including consultations, seminars and research on different aspects of the business.