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Title Consumer attitudes and buying motivations concerning Washington state apples: a problem analysis and proposal for a motivational research study
Box Number 15
Report Number 394.2A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Food and Drink
Commissioned by Washington State Apple Commission
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Method Interview; Observation; Test
Keywords
Language English
Document linked to Delicious Apple Red public relations campaign - a proposal for a public relations campaign in behalf of state of Washington Delicious Apples
Washington Delicious Apples
A creative problem analysis and proposal for a motivational research study on the sales and advertising problems of Washington state apples