Consumer attitudes toward Super C markets: a pilot motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Consumer attitudes toward Super C markets: a pilot motivational research study
Box Number	115
Report Number	2689D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1973 Find out more about this year
Document Type	Report
Industry	Energy and Utilities; Food and Drink
Commissioned by	Amoco Oil Company
Conducted by	The Dichter Institute for Motivational Research, Inc.
Place	Yorktown Heights, New York
Company	Amoco Oil Company Go to Business Biographies
Brand	Super C
Method	Interview
Keywords	service station, convenience store, marketing, consumer, attitude, United States, gas, gasoline, petrol, food, advertising, grocery shopping, pricing, food habits Go to Glossary
Language	English