The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title Contemplated move to put Dr. David R. Mace on Radio-ABC
Box Number 16
Report Number 448E
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Letter
Industry Broadcasting; Advertising
Commissioned by American Broadcasting Company
Conducted by Institute for Motivational Research, Inc.
Company
Brand ABC
Keywords
Language English
Document linked to A pilot analysis of the attitudes toward ABC among advertisers
American Broadcasting Company memos on analysis of pilot films: "The Maverick", "U. F. 61", "The Californians", [and] "Sugarfoot"
American Broadcasting Company memo on the Mickey Mouse Club
Memo on selling points of ABC-TV programs
Memo on selling points of ABC-TV programs
Memo on selling points of ABC-TV programs
American Broadcasting Company memo on Willys Gold Cup Races telecast
A motivational research study on the image of ABC as seen by advertising agency executives
A pilot motivational research study of program trends and the ABC image among viewers