Creative analysis and ad test of Nationwide's baseball series of ads - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative analysis and ad test of Nationwide's baseball series of ads
Box Number	27
Report Number	723.3F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1956 Find out more about this year
Document Type	Report
Industry	Financial Services; Automotive
Commissioned by	Nationwide Mutual Insurance Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Nationwide Mutual Insurance Company Go to Business Biographies
Brand	Nationwide
Method	Interview; Test
Keywords	automobile, car, insurance, driver, driving, advertising, baseball, advertisement effectiveness test, testing, sport, cartoon Go to Glossary
Language	English
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