Creative analysis of MRP responses to six "Swan" commercials - a test of TV storyboards for "Swan" liquid dishwashing detergent - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative analysis of MRP responses to six "Swan" commercials - a test of TV storyboards for "Swan" liquid dishwashing detergent
Box Number	85
Report Number	1911E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1965 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	Batten, Barton, Durstine & Osborn, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Unilever, Ltd. Go to Business Biographies
Brand	Swan
Method	Focus Group
Keywords	television advertising, female consumer, dishwashing, housewife, detergent, washing, promotion, attitude, public opinion Go to Glossary
Language	English