Creative analysis of price and proposed Louis Sherry ice cream packages for supermarkets - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative analysis of price and proposed Louis Sherry ice cream packages for supermarkets
Box Number	53
Report Number	1174CE
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1959 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Louis Sherry Ice Cream Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Louis Sherry Ice Cream Company Go to Business Biographies
Brand	Louis Sherry
Method	Interview; Focus Group; Questionnaire
Keywords	food, ice cream, female consumer, housewife, child consumer, dessert, design, competitor analysis, corporate image, tradition, packaging, brand choice, promotion, price, pricing, supermarket, name, color, logo Go to Glossary
Language	English