Creative analysis of the sales and advertising problems of oil and gasoline - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative analysis of the sales and advertising problems of oil and gasoline
Box Number	25
Report Number	680E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1955 Find out more about this year
Document Type	Report
Industry	Energy and Utilities; Automotive
Commissioned by	Weiner, Ohleyer, Reynolds & Baker
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Associated Tideland Oil and Gasoline Go to Business Biographies
Method	Interview
Keywords	automobile, car, fuel, gasoline, petrol, petroleum, service station, advertising, symbolism, signs and symbols, women, female consumer, young adult consumer, children, brand awareness Go to Glossary
Language	English
Document linked to	The psychology of gasoline and motor oil Letter re: gas and oil memo