Creative memo on cigar smoking - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative memo on cigar smoking
Box Number	81
Report Number	1827E.Add
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	27 Jan 1965 Find out more about this year
Document Type	Memorandum; Letter
Industry	Tobacco
Commissioned by	Harshe-Rotman & Druck, Inc.
Conducted by	Ernest Dichter Associates, Inc.
Keywords	smoking, cigar, marketing, purchasing, public opinion, male consumer smoker, attitude, masculinity, modernity, age, older consumer, flavor, quality, product personality, pipe, tradition, women, symbolism, snack Go to Glossary
Language	English
Document linked to	Creative memorandum on positive factors which influence cigar-smoking