Creative memo on the motivations of middle aged women in lower educational brackets to return to work - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative memo on the motivations of middle aged women in lower educational brackets to return to work
Box Number	53
Report Number	1191.1D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1960 Find out more about this year
Document Type	Memorandum
Industry	General
Commissioned by	Jewish Vacation Association
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Jewish Vacation Association Go to Business Biographies
Brand	JVA
Method	Interview; Test; Focus Group
Keywords	economic condition, Jew, Judaism, religion, employment, housewife, female consumer, social status, marriage, family, education, gender, guilt, masculinity, femininity, anxiety Go to Glossary
Language	English
Document linked to	Letter proposal re: children's camps An interim report on the role of the Jewish Vacation Association The Jewish Vacation Association - its present role and future potential - a pilot motivational research study The Jewish Vacation Association - Its present role and future potential - A pilot motivational research study Letter proposal re: children's camps