Creative memorandum on Golden Dipt - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative memorandum on Golden Dipt
Box Number	38
Report Number	895A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	02 Apr 1957 Find out more about this year
Document Type	Memorandum; Proposal
Industry	Food and Drink
Commissioned by	Winius-Brandon Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Winius-Brandon Company Go to Business Biographies
Brand	Golden Dipt
Method	Interview
Keywords	food, housewife, food habit, cookery, promotion, product personality, buyer motivation, decision making, media, competitor analysis Go to Glossary
Language	English
Document linked to	Increasing the sale of Golden Dipt: a creative analysis based on limited field research