Creative memorandum on Mexicali beer - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative memorandum on Mexicali beer
Box Number	81
Report Number	1822E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1965 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Cervecería de Mexicali S.A.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Mexicali Brewing, Co. Go to Business Biographies
Brand	Mexicali; Suprema
Keywords	beer, marketing, alcohol, word-of-mouth advertising, brewing industry, buyer motivation, corporate image, product personality, marketing, promotion, flavor, packaging, attitude, public opinion, brand switching, old fashioned, quality, target market, economic condition, social class, social status, male consumer, self-image, name Go to Glossary
Language	English
Document linked to	Proposal for a motivational study of consumer attitudes toward Mexicali beer A motivational study of consumer attitudes toward Mexicali & Suprema beers