Creative memorandum on dog food - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative memorandum on dog food
Box Number	91
Report Number	2053E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1967 Find out more about this year
Document Type	Memorandum
Industry	Animal and Agriculture
Commissioned by	Carnation Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Carnation Company Go to Business Biographies
Brand	Friskies
Method	Interview; Test
Keywords	animal food, dog, brand choice, purchasing, marketing, pet food, nutrition, flavor, marketing, label, price, pricing, brand switching Go to Glossary
Language	English