Creative memorandum on floor wax - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative memorandum on floor wax
Box Number	80
Report Number	1796E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1964 Find out more about this year
Document Type	Memorandum
Industry	Cleaning Products
Commissioned by	MacLaren Advertising Co., Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Keywords	female consumer, housekeeping, flooring, cleaning product, housewife, social psychology, hygiene, personality profiling, design, packaging, brand loyalty, color Go to Glossary
Language	English
Document linked to	A supplementary report on the uses and psychology of floor waxes