Creative memorandum on the climate for savings - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative memorandum on the climate for savings
Box Number	53
Report Number	1178E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1961 Find out more about this year
Document Type	Memorandum
Industry	Financial Services
Commissioned by	Bank of Montreal
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Bank of Montreal Go to Business Biographies
Brand	Bank of Montreal
Keywords	name, corporate image, savings, loan, investment, banking, money, consumer trend, anxiety, guilt, family, slogan, finance, economic condition, unemployment, education, competitor analysis, credit Go to Glossary
Language	English
Document linked to	Creative problem analysis of suggested names for a credit plan A creative analysis of suggested names for a credit plan A proposal for a motivational research study on the banking climate in Canada A proposal for a motivational research study on the banking climate in Canada (revised)