Creative memorandum on the market potential for premium bread - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative memorandum on the market potential for premium bread
Box Number	73
Report Number	1596E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1962 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Tucker Wayne & Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Keywords	bread, purchasing, female consumer, advertising, housewife, consumer trend, buying habits, diet, family, baked product, flavor, nutrition, shape, quality Go to Glossary
Language	English