Creative memorandum on the psychology of furniture - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative memorandum on the psychology of furniture
Box Number	59
Report Number	1320E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1960 Find out more about this year
Document Type	Memorandum
Industry	Household Goods
Commissioned by	Tucker Wayne & Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Keywords	brand choice, furniture, public opinion, homeowner, homeware, fashion, design, consumer trend, name, buying habits, product personality, social psychology, children, family, cleaning Go to Glossary
Language	English