Creative motivational research study on attitudes toward support pantyhose, control top pantyhose, the brand name "Lycra" - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative motivational research study on attitudes toward support pantyhose, control top pantyhose, the brand name "Lycra"
Box Number	118
Report Number	2780C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1974 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Du Pont de Nemours & Co., Inc.
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	E. I. du Pont de Nemours & Co., Inc. Go to Business Biographies
Brand	Lycra; DuPont
Method	Interview
Keywords	hosiery, pantyhose, clothing, marketing, advertising, sales, female consumer, body image, attitude, United States, housewife, young consumers, pricing, quality, packaging, color, beauty, name Go to Glossary
Language	English