Creative problem analysis and proposal for a motivational research study of the sales, marketing, merchandising and advertising problems of Bavarian Brewing Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative problem analysis and proposal for a motivational research study of the sales, marketing, merchandising and advertising problems of Bavarian Brewing Company
Box Number	31
Report Number	811A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1956 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Bavarian Brewing Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Bavarian Brewing Company Go to Business Biographies
Brand	Bavarian
Method	Interview; Observation; Test
Keywords	beer, alcohol, liquor, advertising, sales, aspiration, brewing industry, competitor analysis, market position, consumer trend, buyer motivation, name, brand, product personality, communication, stereotype, customer profiling, brand association, signs and symbols, supermarket, packaging, cost Go to Glossary
Language	English
Document linked to	Preliminary survey findings relative to packaging A psychological motivational research study on the sales and advertising problems of Bavarian beer Memo on proposed advertising campaign for Bavarian's beer An interim report on proposed Bavarian's ads Memo on the progress report delivered to Bavarian Brewing Company An interim report on Bavarian's label test An interim report on Bavarian's label test