Creative problem analysis and proposal for motivational research study of the sales and advertising problems of Hood Chemical Company, Inc. - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative problem analysis and proposal for motivational research study of the sales and advertising problems of Hood Chemical Company, Inc.
Box Number	28
Report Number	753.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1956 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	Hood Chemical Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Hood Chemical Company, Inc. Go to Business Biographies
Brand	Hood
Method	Interview; Observation; Test
Keywords	cleaning product, housewife, housekeeping, advertising, marketing, ideal brand model, product personality, product line, education, packaging, psychometric testing, projective techniques Go to Glossary
Language	English
Document linked to	Letter re: proposal for a pilot motivational research study on the sales and advertising problems of Zero cleaner A pilot motivational research study on the sales and advertising problems of Zero household cleaner