Creative research memo on Zellerbach paper napkins - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative research memo on Zellerbach paper napkins
Box Number	11
Report Number	305E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1953 Find out more about this year
Document Type	Memorandum
Industry	Household Goods; Personal Products
Commissioned by	J. J. Weiner Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Crown Zellerbach Corporation Go to Business Biographies
Brand	Chiffon
Method	Interview
Keywords	packaging, paper product, toliet paper, paper towel, table napkin, tissue paper, design, color, product personality, gender, masculinity, feminity, brand association, projective techniques, ideal brand model, brand loyalty Go to Glossary
Language	English
Additional information	This document is listed in the Hagley Library catalogue as 305D.
Document linked to	A proposal for a package test study for the Chiffon brand table napkins, facial tissues, and bathroom tissue A proposal for a motivational research study for the Chiffon brand table napkins, facial tissues and bathroom tissue A creative psychological research report on the sales and advertising problems of Zee toilet paper