Creative research memo on the psychology of air travel - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative research memo on the psychology of air travel
Box Number	23
Report Number	621E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1955 Find out more about this year
Document Type	Memorandum
Industry	Travel and Tourism
Commissioned by	Knox Reeves Advertising, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Keywords	airline, air travel, target market, fear, death, symbolism, signs and symbols, food, color, women, female consumer Go to Glossary
Language	English