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Title Das gegenwärtige Persönlichkeitsbild der Schwarzkopf-Produkte - zweiter Teil: eine Studie über die Werbung und Verpackung von Fit und Flot
Box Number 32
Report Number 839.1C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Hair and Beauty
Commissioned by Kurt Schwarzkopf
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Schwarzkopf
Method Interview; Test
Keywords
Language German
Document linked to A proposal for a motivational research study of the sales and advertising problems of Schwarzkopf's Fit cream hairdressing
Attitudes of German consumers toward advertising and packaging of Fit and Flot (in German) - progress report
Psychologie der Fit und Flot Verpackung