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Field name | Value |
---|---|
Title | Das gegenwärtige Persönlichkeitsbild der Schwarzkopf-Produkte - zweiter Teil: eine Studie über die Werbung und Verpackung von Fit und Flot |
Box Number | 32 |
Report Number | 839.1C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Hair and Beauty |
Commissioned by | Kurt Schwarzkopf |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Schwarzkopf |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | German |
Document linked to |
A proposal for a motivational research study of the sales and advertising problems of Schwarzkopf's Fit cream hairdressing Attitudes of German consumers toward advertising and packaging of Fit and Flot (in German) - progress report Psychologie der Fit und Flot Verpackung |