Daytime TV programing for women / a pilot exploration of women's attitudes and suggestions with special reference to the climate of acceptance for a panel discussion program sponsored by Daitch-Shopwell - Market Research and American Business, 1935-1965

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Field name	Value
Title	Daytime TV programing for women / a pilot exploration of women's attitudes and suggestions with special reference to the climate of acceptance for a panel discussion program sponsored by Daitch-Shopwell
Box Number	65
Report Number	1417D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1961 Find out more about this year
Document Type	Report
Industry	Broadcasting
Commissioned by	Daitch Crystal Dairies, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Daitch Crystal Dairies, Inc. Go to Business Biographies
Brand	Channel 13
Method	Interview
Keywords	television program, sponsorship, female consumer, television station, television advertising, housewife, soft sell, television commercial, supermarket, sponsorship, promotion, newspaper advertising, marketing Go to Glossary
Language	English