Decreasing the frequency of accidents - proposal for a motivation study on effecting attitudinal and behavioral changes - Market Research and American Business, 1935-1965

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Field name	Value
Title	Decreasing the frequency of accidents - proposal for a motivation study on effecting attitudinal and behavioral changes
Box Number	102
Report Number	2343A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1970 Find out more about this year
Document Type	Proposal
Industry	Financial Services
Commissioned by	Government Employees Insurance Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Government Employees Insurance Company Go to Business Biographies
Method	Interview
Keywords	insurance, marketing, automobile, car, GEICO, injury, alcohol, communication, language Go to Glossary
Language	English