Depth interview analysis for an investigation of the medicated shampoo market with emphasis on the comparative image of Vosene and Loxene - Market Research and American Business, 1935-1965

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Field name	Value
Title	Depth interview analysis for an investigation of the medicated shampoo market with emphasis on the comparative image of Vosene and Loxene
Box Number	64
Report Number	1376D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Report
Industry	Hair and Beauty
Commissioned by	County Laboratories, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Beecham Group, Ltd. Go to Business Biographies
Brand	Vosene; Loxene
Method	Interview; Test
Keywords	shampoo, housewife, female consumer, hair product, cosmetics, packaging, color, brand association, corporate image, marketing, medicine, product personality, brand choice, purchasing, anxiety, guilt, personality profiling, advertising, brand awareness Go to Glossary
Language	English
Document linked to	Research outline for an investigation of the medicated shampoo market with emphasis on the comparative image of Vosene and Loxene - the pilot study phase Pilot study on the new Vosene package A visual experiment on a proposed design for Vosene, tachistoscopic display test, and TV tests A report on the legibility of the new Vosene packet