Detailed findings of a motivational research study on the marketing situation of Volkswagen, vol. II - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Detailed findings of a motivational research study on the marketing situation of Volkswagen, vol. II
Box Number	66
Report Number	1431C Vol. II
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1962 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	Volkswagen of America, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Volkswagen Pty., Ltd. Go to Business Biographies
Brand	Volkswagen
Method	Interview
Keywords	automobile, car, male consumer, transport, price, pricing, design, purchasing, buying habits, consumer trend, corporate image, brand choice, competitor analysis, personality profiling, social class, family, shape, word-of-mouth advertising, attitude, public opinion, anxiety, safety, comfort, security Go to Glossary
Language	English
Document linked to	Motivational research study designed to assist Volkswagen in formulating its market planning for the future A progress report An executive summary / major findings and practical applications of a motivational research study on the marketing situation of Volkswagen A summary of major findings of a motivational research study for Volkswagen