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| Field name | Value |
|---|---|
| Title | Dial soap |
| Box Number | 7 |
| Report Number | 115E |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Memorandum |
| Industry | Personal Products |
| Commissioned by | Foote, Cone & Belding |
| Conducted by | Ernest Dichter |
| Place | New York, U.S.A. |
| Company | Go to Business Biographies |
| Brand | Dial |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
A psychological research study on the sales and advertising problems of Dial soap |