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| Field name | Value |
|---|---|
| Title | Die Verkaufs- und Werbe-Probleme von Binaskin in der Bundesrepublik Deutschland: Eine Motivstudie |
| Box Number | 46 |
| Report Number | 1014C |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Hair and Beauty |
| Commissioned by | CIBA Aktiengesellschaft; Hygiene und Kosmetik GmbH. |
| Conducted by | Institute for Motivational Research, Inc. |
| Place | Croton-on-Hudson, New York |
| Company | Go to Business Biographies |
| Brand | CIBA; Binaskin |
| Method | Interview; Test |
| Keywords | Go to Glossary |
| Language | German |
| Document linked to |
Diskussionmemorandum über Fragestellung und Umfang einer Motiv-Untersuchung mit dem Ziel, den Verkauf von Bina-Skin in Deutschland zu fördern Erster Fortschriffsbericht: Einstellung der deutschen Frau zur Schönheitspflege: Die "Persönlichkeit" von Binaskin |