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Title Direct sales operations: how Wear-Ever can cut its turn-over rate - an outline of motivation services
Box Number 101
Report Number 2305A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Household Goods
Commissioned by Wear-Ever Aluminum, Inc.
Conducted by Ernest Dichter International Institute for Motivational Research
Place Croton-on-Hudson, New York
Company
Brand Wear-Ever
Method Interview; Observation; Consultation
Keywords
Language English
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