Discussion of possible applications of motivational research to the sales and advertising problems of Relax-A-Cizor - Market Research and American Business, 1935-1965

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Field name	Value
Title	Discussion of possible applications of motivational research to the sales and advertising problems of Relax-A-Cizor
Box Number	39
Report Number	913A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	18 Jun 1957 Find out more about this year
Document Type	Memorandum
Industry	Healthcare and Pharmaceuticals
Commissioned by	Relax-A-Cizor, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Relax-A-Cizor, Inc. Go to Business Biographies
Keywords	exercise, exercise equipment, exercise machine, nudity, housewife, housewives, diet, health, women, consumer, research study, weight loss Go to Glossary
Language	English
Additional information	Research proposal within letter. Includes comments on changes in American culture and the impact of these changes on family members.
Document linked to	Proposal for a motivational research study for Relax-A-Cizor, Inc.